How Authors Can Sell More Books

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Many authors come to us with the complaint:

“How do I sell more books?”

Perhaps you are an author with a nice healthy following, or you are just starting out.  How do you get more people to buy your book?

Here are some ideas for how authors can sell more books:

1. Make an ebook

Many people are afraid to buy a book that they have not seen before.  Or, they do not want to try a new author because they are unsure of whether or not it will be helpful or if they will like the writing style.  One way to overcome this fear with potential buyers is to make an ebook with a sample chapter or synthesized version of one of your concepts.  If you have a fiction book, you can also write a short story as a sample for people to see how you write.

2. Make a sell sheet

Make a one sheet about your book with a small summary, some great testimonials and book highlights (fiction or non-fiction). Attach this to emails, hand it out as fliers and put some in your car.  Having something for people to look at and hold or peruse in an email really helps convert book sales.

3. Teach a webinar

If you are a fiction writer have a webinar on how to write fiction.  If you are a non-fiction writer, host a webinar on your topic.  You can refer to the book in your talk so that it piques people’s interest and gets them to buy the book.

4. Teach a class

If you are not as technologically savvy, teach a class at a local college or as a seminar at your church or temple.  This helps get your demographic in front of you and you can sell your book in the back of the room.  You might even get paid a small fee to teach!

Be sure to check out all of our author tips in other articles on how to sell books!  How to Make Money Selling Books and Build Your Online Author Platform. We offer packages for authors to get started on building their online and offline platforms.  Learn how to make money selling books in our unique author packages!

 
UK Pavilion at Shanghai World Expo 2010

This is one pavilion you should not miss - the UK.

Now that you know the Top 10 Things To See at the Shanghai World Expo 2010, take a look at our list of things to pass on.

1. USA Pavilion

Sorry folks – This was a major disappointment. See our discussion on why here. The USA continues to generate long lines, but I wouldn’t recommend waiting in them. You have far more interesting things to see at the Expo.

2. South Africa

For the country hosting the World Cup during the Expo I was hoping for a little more. Perhaps because of it’s location South Africa gets plenty of foot traffic in lines, but we spent very little time there once we made it inside.

3. Peru & Colombia

Looks can be deceiving. Both of these pavilions are very well designed, but I’d rather make a stop at the Columbian coffee shop than wait in line to go inside. Both have a few videos talking about their countries, but nothing that you wouldn’t learn from a few minutes on their tourism board’s website.

4. Argentina’s Frozen Restaurant

Argentina has a very respectable looking restaurant from the outside. With menu’s covered in leather I was genuinely excited to get some empenadas. And then I was completely disappointed when our order came out still partly frozen. You have to be careful about meat in China generally, but I wasn’t prepared to tempt fate by eating something that hadn’t been cooked.

5. Chinese cafeterias

Avoid the various Chinese food courts scattered about the parks unless you know what you’re getting into. These are designed for Chinese consumers, not foreigners with delicate stomachs. Fortunately there are plenty of high caliber restaurants inside pavilions you can sample.

6. Skip the lemon water

Believe it or not buying plain old water can sometimes be difficult to find in the park. Coke is pushing soda’s, sugary drinks and even lemon flavored water over the good stuff. They’ve stocked so little of it that most kiosks sell out early in the morning. My advice (as you can’t bring your own water) is to stock up when you first get in the park and ration throughout the day.

7. Switzerland

Switzerland has a subpar entry in an area of the park full of architecturally bold constructions. Especially in the day time, their thin curtain of red blinking lights doesn’t hide the ugly cement pillars behind them. The swiss gondola ride on top still draws huge crowds, which makes the wait to get in even less appealing.

8. Skip the lines, cherry pick

There are LOTS of pavilions here, so don’t worry about doing everything in order. Lines are unpredictable and change in length in totally unexpected ways. If your target pavilion is busy, try going into surrounding countries that have no lines and come back later. The most popular pavilions will most always have lines (Europe, North America and Asia), so get there either right when the park opens or late at night for the shortest wait. Also note that the park may close at midnight, but many pavilions start closing at 10.

9. Pakistan

The insides look like a 5th grade science project complete with poster boards. Harsh I know, but don’t bother.

10. Squatter bathrooms

All public toilets in the Expo part are squatters. If you prefer to sit down for a bit, try to use the facilities while you’re inside a pavilion – most of them have real western toilets.

Now that you’ve seen which sites to skip, make sure to see our best recommendations for the Expo here.

 
USA Pavilion Website Banner and Sponsors

USA Pavilion Global Sponsors

There weren’t many pavilions with more drama surrounding them than the USA pavilion at the World Expo. There were grave doubts for a long time about whether the United States would even be present at the Expo. It took a warning from the Chinese government that there would be serious repercussions in our relations for a last ditch effort spearheaded by Secretary Clinton to finally get us a building at the Expo.

Now what are the results? Organizers promised a Hollywood style movie going experience that would show off the essence of America. Each visitor is treated to a series of three different movies as they work their way through the pavilion. The first is a humorous few minutes showing Americans trying to say “ni hao” with very limited success. The next film is a pseudo-documentary of American values with interviews of children, prominent business executives, and Secretary Clinton and President Obama. The final film is a wordless short story with the basic theme being cooperation for a better world.

The three films were all well and good at trying to show that Americans want to be partners with the Chinese in developing green energy and sustainable economies. What the organizers didn’t intend on doing was communicating a far clearer message about America: everything here is for sale.

The Pavilion sponsors are prominently featured throughout the pavilion. When you first enter, there is a massive wall with dozens of corporate logo’s thanking them for their generous donations. For comparison, many hoer countries had corporate sponsors and thanked them in a similar way, but that is where it stopped.

Not in the USA pavilion though. The magic of product placement suddenly found public relations reps from the top sponsors speaking in the documentary style movies about questionably related items. You saw a Chevron executive talking about how his company is leading the way in green energy (despite their somewhat conflicting interest in oil drilling). A female executive from PepsiCo talked about what it means to be a healthy American family, even as she sells sugary drinks to kids in public schools. I literally winced each time one of these people came on screen, knowing they had paid for the ability to say whatever their branding guidelines determined was appropriate.

Thinking the worst was over, I was relieved to be done with the best of American cinema [sic] and head into the hall that in most countries displays their latest technology, sustainable development projects, facets of their people and history, really anything. Instead I was confronted with what can only be described as Time Square hall. The walls were lined with bright advertising displays from the corporate sponsors of our pavilion. FedEx, American Airlines, GE, Pepsi, the list goes on and on. Several feelings flowed through my body in a crescendo of anger: shock, embarrassment, offense and resentment.

Is this the best America has to offer? Is this what we really want China’s experience with the USA to be? I was dumbfounded. It makes me mad even now just thinking about it. America has so much more to share than we showed off at this pavilion. Why not showcase the ingenuity and creativity of our startup culture? Show new companies changing the world through business means. Why not show some of our founding documents with their dramatic and powerful language of equality and prosperity for all? If you want to stick with the Hollywood theme of the pavilion, why not have a display with the highlights of the best of American cinema and music? Really anything would have been better than selling the floor space to these corporate “donors”.

To be fair to the organizers here, I believe they probably did the best they could with the time given them. It’s shameful enough they were put in this position and is a tribute to the ambivalent attitudes of those approached years ago to begin planning for this event. In addition it’s clear any pavilion America constructed here does our country far greater good than not having any representation. Such a slap in the face would have seriously damaged Sino-US relations.

My greatest concern with the pavilion is that it portrays the US not as one nation but instead as a collection of corporations and individuals. Now we are definitely a melting pot of different ethnicities and backgrounds, but that wasn’t the message communicated. Instead we sold floor space piecemeal to the highest bidder and gave them their own mini exhibit at the Expo. If corporations wanted to exhibit here there is an entire bank of the river dedicated to them, they only had to build their own pavilion.  Instead they were presented as an integral part of our culture, which they indeed are, but not nearly so much as this exhibit leads visitors to believe. The bottom line is that I left the USA pavilion with the impression that money gets you anywhere in America, overpowering the genuinely collaborative and worthy message the films inside portrayed.

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China Pavilion at Shanghai World Expo 2010

Chinese Pavilion

You could easily spend a full week running around to see all that the Shanghai World Expo 2010 has to offer. Now by the time you did that you would most likely have been stampeded by a horde of Chinese running from the entrance of the park as it opens. To save you from this untimely demise, we’ve come up with a list of the top places to see and top places to miss at this groundbreaking expo.

Top 10 Places To See At World Expo 2010

1. Walk Through Europe At Night

Far and away the most popular section of the World Expo is European Square. During the day you can be confronted with several hour long queues. Skip the lines and instead visit the pavilions at night when the lights come on. Lines die down as night falls, plus you can visit any of the high quality restaurants most nations brought with them to the fair. Make sure to stop by France, Spain, UK, Italy and Luxembourg at a minimum in this area.

Bonus: Get Belgian Waffles from the Belgian pavilion. Just do it, go there now.

2. Morocco Pavilion

You won’t see Morocco making any headlines, but I thought the interior of this pavilion was one of the most beautiful at the Expo. It mirrors the traditional interior of a Moroccan house, complete with magnificent inlaid marble and wood, a flowing fountain and graceful lighting. Your tour of the pavilion takes you through the construction process, with a bay window dedicated to each craft applied. Definitely a nice visit and you wont find lines too long.

3. Eat at the Czech Restaurant

Visiting the Czech pavilion is a must at the Expo. It was one of our favorite stops. After you take in the sites and rub an actual statue from the Charles bridge, stop by the authentic Czech restaurant. You can try a number of famous Czech beers and recharge your walking batteries with a heart meal. It was a perfect lunch spot for us to rest and cool down during the hot day.

4. Ningbo Pavilion / Water Garden Square

Most people will give the Puxi side of the fair a miss. Don’t miss the series of city cases in the far northern corner though, as they are on par with national pavilion in Pudong. Our favorite here was the Ningbo pavilion, which has a naturally occurring butterfly garden at it’s center. Alsace also has a beer garden on it’s roof with a great view of the rest of the park. You’ll also want to stop by the Osaka case (inside one of the joint pavilions) to watch their 360 degree experience. All these are set around probably the best manicured part of the expo, a wonderful lake with trees and plants.

5. Catch as many performances as you can

There are an unbelievable number of performances to see at the 2010 Expo. Check the schedule on your park map each day to see what you might attend. Two highlights are the soon to open dance show at the USA pavilion, as well as the flag dance in Africa square.

6. See the Shanghai Dream Cube at Night

An architectural stand out among a myriad of worthy competitors is the Shanghai dream cube. If you don’t want to wait in extensive lines, then at least walk by this building at night, you won’t be sorry you did.

7. Get a mango fruit slush in Cambodia.

It gets very, very hot at the Expo if you visit in the day time (and we haven’t even hit the summer months yet). To cool off, why not grab a fresh fruit slush from inside the Cambodia pavilion. On your way through you’re taken through miniature recreations of Cambodia’s famous temples, and the price is fairly competitive.

8. Try a glass of wine or a Pisco Sour in Chile

One area of the Expo currently light on visitors is the Central and South American squares. This is not for the lack of quality of the pavilions. Chile and Mexico both have excellent entries in the Expo. At the end of your trip to Chile, stop at their bar and sample some of Chile’s best wines. Or try their national drink – the Pisco Sour. If you order one of their food items you get a glass of wine thrown in.

9. Have a snack on a high speed train at the Railway Pavilion

For a wonderfully kitschy China experience, stop at the end of China Railway pavilion for a drink. The cafe is a mockup of the insides of one of their high speed trains, complete with fake windows showing rolling countryside while you sip away at some tea.

10. Go on the LED swings in Sweden

Certainly the most playful pavilion at the Expo comes from Sweden. They are definitely the only country to allow guests to change floors via slide and potato sack. After that, go for a swing on their LED attired swings. What do these things have to do with Sweden? I’m not entirely sure, but it was a fun distraction when you’re exhausted at the end of the day.

Next up we have the 10 Things you need to Skip at the Shanghai World Expo 2010.

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One of my favorite topics to write about is how technology is changing life.  Today I want to write about a number of websites that help make household tasks infinitely easier–and more cost effective!

How to Save Money on Groceries and Food at Home

On Living Radically we are all about living well for less.  Here are a few ways to cut corners and save money while spending money on groceries and home cooked food without feeling like you are skimping.

1. Cooking by Numbers

This is an awesome website where you can put in what you have in your fridge and it will tell you what recipes you can make.  I realized I was losing a ton of money on wasted leftover food. I didn’t know what to do with the leftover sprouts or about to expire basil leaves.  This website will save you money and you can discover new recipes.

2. Ask Alice

If you spend a ton of money on toilet paper, detergent and other household goods or you live in a building with no elevators and hate lugging everything up the stairs.  Ask Alice is a great alternative.  This site lets you plug in your favorite white products, your usage and will send you reminders when you are about out. Then it delivers the items to you at a much higher discounted rate.  That extra 2 dollars on paper towels really adds up after a while.

3. Mozilla Sunbird

This is an amazing way to keep track of all scheduled maintenance things in your house. It is a really easy (and free) way to manage Weekly, daily and yearly chores and tasks

4. Remember the Milk

This is an online task management service.  It is amazing how much time you can waste and extra money you spend going back to the grocery store to pick up something you forgot or getting milk at a more expensive place nearby because you forgot it at Costco.

5. Leftover Chef.com

This is a great website that helps you use leftovers in yummy recipes.  So nothing goes to waste!

6. Weekly Menu Planner

This is a great way to save money and have less leftovers (although you now have some great sites to cook with those too!). This website will help you plan meals for your household.

7. Garden-Helper

If you want fresh veggies or herbs and are not sure how to have your own garden.  This is hte website for you.  They have all kinds of free help and advice.

If you have kids:

8. Chorewars.com

Yes, someone has turned chores into a video game. If you have kids that really cannot keep focus, this will help.

9. ChoreBuster

Another easy and free website to manage the chores online—and as they stress a very fair way to delegate household jobs.

10. Payjr

PAYjr is a part of Visa Buxx which offers an innovative chore and allowance system for kids and teens, in conjunction with prepaid, Visa Buxx, reloadable debit cards.

Bonus if you are living in a divorced family situation:

Our Family Wizard

This is for divorced families, they say: “Co-parenting and child custody can be easy, create parenting time schedules/plans in minutes, share activities, trade days, track child support, send messages, make journal entries and keep accurate records in one convenient place!”

We hope these help.  Would love your digital household tips in the comments!

 

UPDATE: We’ve compiled a list of the top 10 things you should see at the Shanghai World Expo 2010.

If you are planning on going to the Shanghai World Expo 2010, you are in for a treat! It is a spectacular event that is making international history with the sheer size, money and effort put into the fair. There are a few things you should know before going:

1) Get tickets early

It can be hard to find tickets, so make sure to secure them early.  I recommend the main branch right outside the subway line near XinTianDi.

2) Get there at 8:30am

Expo opens at 9 and official reports say to wait until 10 to beat the traffic.  But the lines are the shortest from 9-10 and you can knock off some big  pavilions that will have 2-3 hour lines later in the day.

3) You might want to consider a night ticket

Trying to stay from 8:30am to 12am might kill you and your feet.  We stay most of the day until about 7pm and then are getting a separate night ticket to see all of the expos at night by just walking through the park and not going inside any pavilions at that time.

4) Do not bring water

They do not allow you to bring liquids inside the park.  You can buy when you get in, but do not spend more than 5 kuai on a bottle of water (the Coke stands offer water for 3 kuai).

5) Eat inside the pavilions

Many of the pavilions offer great snacks and meals for not too high a price.  You really get some great local flavors and get to experience the pavilions in whole new ways if you eat in their cafes.

*We love the The Czechoslovakian Pavilion’s restaurant.

*The Cambodia Pavilion also has nice mango smoothies inside.

6) Eat small and frequently

There are two reasons for this: One, it is so hot and exhausting you want to stop every 2 hours for a refreshment break.  Two, it helps you sample a few different countries.

7) Bring a hat and umbrella and sunscreen

It is hot and you are in direct sun a lot.

8) Cherry pick

You really cannot see all of them, although we have seen about 80% of the pavilions and we still have another night and day to go.  We did this by going to the most popular pavilions in the morning and the less popular ones in the afternoon (avoiding long lines and being outside in the sweltering heat).

It is an amazing place! Go with patience and an open mind and you will see wonders of the world.

 

The Busy Paradox

Last week I had an early morning call, answered 76 emails, ran to the gym, cooked quick lunch, had a business meeting, wrote a blog post, saw a client, called my sister, grabbed a goodbye dinner with a friend and cleaned-out my Tivo with Scott.  I brushed my teeth and thought, “What a successful day.”

Yet, when I laid my head on the pillow I realized I was exhausted—mentally and physically.  My back was sore and I hadn’t even registered it.  I thought through my meetings, the call with my sister and ruminated on all of the things that had happened to me that day…for the first time.  45 minutes later, no closer to sleep than I was when I laid down, I couldn’t help, but wonder why this was the first time all day I was actually thinking

Sure, I had been thinking all day.  But I had not had a second to ponder, question or feel. I was too busy to feel.  I was just doing.  This led me back to the thought I had while brushing my teeth, “What a successful day.”

What about it was so successful?  I had some OK meetings, and responded to normal emails, but nothing was particularly out of the ordinary.  In fact, the day had been stressful.  I had wolfed dinner and lunch, almost gotten a parking ticket, talked on the phone from place to place in the car to squeeze everything in and had not done a single thing that I just enjoyed for the sake of enjoyment.  Everything was work or obligatory.  Even cleaning out the Tivo had become a task, not a time for relaxation.

I think the reason I felt it was so successful was because I was busy.  And somewhere along the line I have been trained to think that busy equals successful.  I thought about some of my Truths.  When I say truths with a little ‘t’ I mean surface beliefs and truths with a big ‘T’ are some of my core values and beliefs.   I realized I was trained to think:

The more busy you are, the more successful you are.

Yet, when you are busy, you do not take breaks, you do not feel how your day is going you just do it and most importantly, you lose sight of what you enjoy because all you want to do is get things done.  I call this the busy paradox.  This also tied in with some other outrageous, seemingly nonsensical beliefs I was carrying around with me and acting upon:

The more stuff you have, the more successful you are.

Successful people do spend 45 minutes in bed thinking about their day.

These are not beliefs I want to have.  I have taken a few steps to stop the busy paradox in my life, and hope these will help you:

1) Take more moments

I am trying now to take more moments during the day instead of saving my ‘rumination’ time for right before bed.

2) Distinguish enjoyment vs. obligation

This is one I am still working on.  I often times have to remind myself that what I am doing is for pleasure, not just to get it off my list (example: clearing the Tivo, finishing a book on my side table, etc).

3) Realize busy is not always good

Being busy does not always mean you are more successful.  Being busy can distract us from what we really want and need.

4) Do not fear boredom

I used to get to the end of my list and have a momentary panic of ‘what am I going to do now?’ or ‘what do I even do to take breaks??’  I am slowly conquering my fear of an empty list by thinking of things I love to do that have nothing to do with my business, efficiency or getting things done.

I hope that you were able to relate to some of the issues I have dealt with in this post.  Do not let busy trick you!

 

On Our Way to the World Expo Shanghai 2010

I’m writing this only an hour into our flight to China, but already I feel like I’ve arrived. The oddities and sometimes humorous essence of daily life in China has made it’s way on board our A340.

The antics started even as we were pulling away from the gate on our way to the runway. While most US airlines make exhaustive announcements about fastening our seat belts and turning off all electronic devices – we instead just started moving. People were still putting their bags up and typing away on their laptops and the world didn’t end. The crew did get everyone in line by the time we took off though; it was a simple reminder though that sometimes things in China are just a bit different than were used to.

Fortunately for us our flight to Shanghai (which is taking us 14 hours and 40 minutes nonstop) was only half full. Even before we took to the air people were spreading out to claim empty rows for themselves, including yours truly. What I really don’t understand is why our plane was half empty the same day the World Expo opened up in Shanghai.

The best part of this trip was the preview I got of our summer road trip. My window seat gave me a breathtaking view of the Pacific shoreline all the way up through Canada.

Fortunately the fun wasn’t over. At about ten hours into the flight we were witnesses to a classic shouting match between two overly tired seat mates. I have no idea what was going on, but it reminded me of being at the scene of an accident in China and being a referee in the crowd.

No trip to China would be complete though without a group exercise video, and this flight was no exception. The flight attendants got up in at the aisles and led everyone through sort of a half tai chi routine to get our circulation going again. All up and down the aisles hands were going up over heads and heads were rolling side to side. Who needs a nice park and early morning conditions when you have a plane!

Unfortunately the more traditional inflight entertainment options on China Eastern are decidedly limited. What all these little anecdotes reminded me of was that China is a place where you have go roll with it. There are cultural differences, sure, as well as some bizarre tweaks approaching Japanese style craziness, but you have go be ready for it all.

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My Experiment With Virtual Mail

If you’ve been following us recently you know Vanessa and I are about to embark on our long term urban nomad adventure to various parts of the world. When we tell our friends and family about our plans, a common question we hear back is how we plan on staying connected to our lives and businesses domestically. Most of our lives are online, so that isn’t really a problem. There are times however when people just can’t send you an email, and there are still those pesky bills that won’t let you go paperless.

Image by dcjohn

For all those items you still need a physical street address where people can reach you. Fortunately technology is on the case. Most people are familiar with the concept of a P.O. Box or even having a regular street address at a UPS Store.

There are a few companies now that take it one step further- they give you a regular street address where people can send you letters, but then scan all the envelopes that come in to that address so you can see them online. If I see an envelope I think I need to see the inside of, I can have the entire contents of the envelope scanned for me to read online.

That process should take care of about 90% of my mail needs as I can call a company or solve whatever they need me to do online. For that last 10% of mail though, I can have the actual physical piece of mail forwarded to me at my current location anywhere in the world.

Sounds complicated? I’ll tell you what’s more complicated – filling out endless change of address forms at the post office and having mail delivered to old or wrong addresses. That’s how you end up missing bills and being penalized for it. Instead I want to change my address once and have a central place where it can go from here to perpetuity!

Now this all sounds good in theory, but the title of the post is called my experiment. Over the next several weeks I’ll let you know how my experience with the service I chose goes, the ups and downs of this system, and if it’s tenable over the long run. When I first found out about this virtual mail option I was pretty excited. I pretty much hate handling documents and forms in the physical world – it’s just so damn inefficient. I hope this lives up to my expectations!

 

To get ready for our stints as Urban Nomads, Vanessa and I have been selling as much stuff from our apartment as possible. When you’re getting ready to travel around the world without a home base to deposit all this stuff, you suddenly realize the few items you actually need versus those you once thought you might need.  Now that we’re well into the process, I can tell you we were both completely unaware of the astronomical amount of stuff we had hidden around our home. Seriously, after two day-long garage sales here in LA and several weeks of aggressive listing on Craigslist, I can’t actually tell anything is gone!

Image by Calevans

How can that be? I know for a fact we’ve sold plenty of items to happy buyers, enough in fact the proceeds will probably pay for most of our travel that summer. Add on top of that we donated literally boxes worth of smaller items we didn’t unload during our garage sales. Yet still since we started this process I haven’t yet missed a single thing I’ve parted with.

What does that tell me? That there were oodles of unused items laying around our apartment, just collecting dust and taking up space. It made me painfully aware of a tendency I think a lot of us have: the need to fill vacant space in our lives with things just for sake of having that space filled. I really didn’t think I was an offender in that category, but clearly I was wrong.

After going through this experience I think the “stuff” we have in our lives is no exception to the 80/20 rule. In fact for me I’d go so far as to say I use about 5% of my stuff more than 90% of my time (my laptop, iPhone, bed, desk, a few kitchen items, and projector). Another epiphany happened when I realized just how many trips, dinners and excursions were represented in the funds spent on stuff I’ve never used, or used once. I’ve now resolved not to replace all this “stuff” if and when I end up in an apartment long term again.

There is just no need for most of the things we buy. We need a certain number of items every day, everything else is just filler so we don’t have an empty drawer or closet. That was the person I used to be, now I intend to live the way I travel, to erase the difference in the amount of stuff I have when mobile and when stationary. I see this as a positive in two ways. One, I’ll save a ton of money by not buying a lot of useless garbage. Two, I’ll never be able to tell the difference between when I’m traveling and when I’m staying in one place for long.

You may think you need way more things when you live in one place than you can possibly take with you on a trip, but I challenge you to question that assumption. I have and found it to be almost totally false. Time will tell if I’m right in jettisoning the filler from my once full apartment, but I sure hope it is! If you have experiences with stuff, either having too much of it or wishing for more, leave a comment below.

 
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